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Why Bad Guys Always Look Good??

Haven’t you wondered why most of all bad-turn-good guys (in the movies and TV series) are always good-looking, handsome, charming and tend to be smarter??

For me, I always like seeing and watching these kind of detective, drama, and action movies. Though romantic comedy is always my most favourite among all ;-)

But why did all director always seem to put handsome guys in to these characters?? Has anyone ever wonder the same thing I did? May be the bad guys character appears to be more attractive and captivate female viewers’ attentions more than the good guys did.